Post by account_disabled on Jan 13, 2024 6:22:25 GMT -5
Brand positioning strategy as a leader Positioning the brand as a leader in a given industry, category or market segment, having the largest market share or recognized as an authority in a given field. An example would be Google , which is perceived as the dominant and undisputed leader in the field of internet search engines, or Tesla, which promotes itself as a leader among electric cars. Brand positioning strategy in relation to the competition Positioning the company in relation to the competition involves distinguishing the brand by comparing it with other market players and emphasizing what makes it better.
One example of this approach is Apple's strategy towards competition in the personal computer market in the 1980s and 1990s. At a time when many computers ran on the Windows platform and were perceived as compli B2B Email List cated to use, Apple promoted its Macintosh computers as simpler , more intuitive and user-friendly. The legendary "Mac vs PC" ads highlighted the differences between Apple computers and competing products, emphasizing the benefits of the Mac while gently mocking the competition.
on the target group Positioning a product or brand by association with a specific group of people. An example of this approach is Volvo, which advertises its cars as ideal for families, while emphasizing their safety. Brand positioning strategy based on emotions Emotions play a key role in the consumer decision-making process, and brands that are able to establish an emotional connection with customers often gain long-term loyalty and recognition. An example of brand positioning based on emotions is Coca-Cola, which for years has focused its communication on positive emotions, such as joy, shared moments with loved ones or the magic of the holidays. How to position your brand? 8-step process Strong brand positioning is an extremely important element of every company's strategy.
One example of this approach is Apple's strategy towards competition in the personal computer market in the 1980s and 1990s. At a time when many computers ran on the Windows platform and were perceived as compli B2B Email List cated to use, Apple promoted its Macintosh computers as simpler , more intuitive and user-friendly. The legendary "Mac vs PC" ads highlighted the differences between Apple computers and competing products, emphasizing the benefits of the Mac while gently mocking the competition.
on the target group Positioning a product or brand by association with a specific group of people. An example of this approach is Volvo, which advertises its cars as ideal for families, while emphasizing their safety. Brand positioning strategy based on emotions Emotions play a key role in the consumer decision-making process, and brands that are able to establish an emotional connection with customers often gain long-term loyalty and recognition. An example of brand positioning based on emotions is Coca-Cola, which for years has focused its communication on positive emotions, such as joy, shared moments with loved ones or the magic of the holidays. How to position your brand? 8-step process Strong brand positioning is an extremely important element of every company's strategy.